About
The clothes you love, reimagined.
Phini is a London studio devoted to the art of reimagining the clothes you already own. Through dyeing, embroidery, repair and full redesign, our artisans transform treasured pieces into something new - and entirely yours. Every project begins with a bespoke appointment and ends with a one-of-a-kind piece, considered down to the final detail.
A note from our Founder.
There's a piece in everyone's wardrobe they can't quite let go of.
I spent over a decade in fashion - much of it behind the scenes at houses like Burberry - and the longer I stayed, the more one thing struck me: the clothes we love most are almost never the newest. They're the ones we've lived in. The dress from a day that mattered. The coat that's been everywhere with us.
I founded Phini for those pieces. Not to replace them, but to reimagine them - to take something already full of meaning and make it feel new again, and unmistakably yours.
Because a wardrobe should be a collection of things you truly love, each one a small reflection of who you are. There's real joy in that - and in knowing that by cherishing what we already own, we tread a little more gently on the world we share.
— Daisy, Founder of Phini
How it Works.
Step 1 - Book your appointment
Book in person at our London studio or virtually, wherever you are, and bring the piece you have in mind. You'll sit with one of our artisans to explore it together - the possibilities, the techniques, the finer details - until the vision for its redesign takes shape. Unhurried, and shaped entirely around you.
Step 2 - Receive your bespoke plan ·
Afterwards, we design tailored to you and your vision - the techniques, the timeline and the final vision - along with your quote.
Step 3 - Crafted by hand ·
Once you're ready, your piece passes to our artisans, who bring the vision to life entirely by hand, with all the care it deserves.
Step 4 - The reveal ·
Welcome your piece home, reimagined and one of a kind. Collect it at a final fitting in the studio, or have it sent to you - carefully insured by our trusted partners and finished in our signature wrapping.
Quality craftsmanship
Every artisan at Phini has been carefully chosen for their craftsmanship, their eye, and the years they've spent inside houses like Burberry and Alexander McQueen. When your piece is with them, it's in some of the most skilled hands in the industry.
Visit us Central London, by appointment only.
Studio appointments open this September - join the waitlist to be first through the door.
Hours [Mon–Fri 00:00–00:00 · Sat 00:00–00:00 — to confirm]
Contact hello@phini.com · WhatsApp [link]
Ready to start your redesign journey?
You don't need to arrive with a vision. You only need your item and a sense of possibility.
We'll guide you through possibilities and work together on the final vision.
All of our artisans have been carefully selected, with alumni from houses like Burberry and Alexander McQueen. We'll let that speak for itself.