Dyeing, embroidery, repairs and alterations, and full redesign or reconstruction - all by hand, all bespoke.

Anything from everyday favourites to occasion wear and bridal. If you treasure it, we'd love to see it.

Quite simply, it's time made entirely for you and your piece. You'll sit down with one of our artisans to explore it together - the possibilities, the techniques, the finer details - until the vision for its redesign begins to take shape. There's no need to arrive with a finished idea; that's the part we find together. It's unhurried, considered, and a beautiful experience. In person, that's at our London studio; virtually, it's a video consultation from wherever you are.

More than you might imagine. From dyeing, embroidery and repairs to full redesigns - and even reimagining a piece into something entirely new, like a bag or a keepsake. There are very few limits to what our artisans can do. The best way to discover what's possible for your piece is simply to bring it to us; we'll talk you through every option, and shape the right vision together.

Yes - bridal is a specialism of ours, whether you're reimagining your own dress, a family heirloom, or a piece for the day itself. For bridal, we'll always recommend an in-person appointment.

Yes, our artisans have worked with some of the finest and most delicate materials in the industry. Every piece is assessed individually, and we'll always tell you honestly what's possible for yours.

Yes. While clothing is at the heart of what we do, our artisans can work their magic on many accessories too. We've reimagined Prada bags, and even crafted luxury bags from wedding dresses, so a treasured piece lives on in a whole new form. Bring the piece you have in mind and we'll let you know exactly what's possible.

Not in the least. What matters is that the piece means something to you - that's what makes it worth reimagining.

If a piece isn't well suited to what you have in mind, we'll always be honest about it and we'll do our best to suggest a beautiful alternative so you're never left without a way forward.

Dyeing is one of the loveliest ways to give a piece new life. Our artisans assess your piece, agree the shade with you, and dye it by hand with techniques perfected over many years.

In expert hands, yes. Because every fabric behaves a little differently, the way a piece takes colour can vary - particularly with mixed or synthetic materials. That's precisely why we assess each piece carefully before we begin, test on sample fabric where needed, and only proceed once we're confident of a beautiful result. We'll always talk you through what to expect for your piece, so there are no surprises.

Not every fabric - and that's a good thing, because it means we only ever recommend dyeing when we know it will work well. Natural fibres tend to take colour most beautifully. During your consultation we'll assess your piece and let you know honestly whether dyeing is the right path. Even if traditional dyeing isn’t possible, there is always the options of screen printing and hand painting.

Dyeing generally deepens or changes a colour rather than lightening it. We'll always guide you to a result we're confident we can achieve, and talk you through the options for your piece.

Hand-dyeing has a character all its own, and part of its beauty is that each result is unique. We guide you to a shade we're confident of, test where helpful, and keep you informed throughout, so the result is one you'll love.

We do, and it's something rather special. Natural dyes take a little longer and each result is wonderfully unique - no two are ever quite the same - which is part of their charm. They're also far gentler on the world around us. There's even room for something deeply personal: your wedding bouquet, for instance, could be used to dye your dress, so the day is woven into the piece forever.

A great deal of care and expertise. We assess the fabric, test where appropriate, and rely on the experience of artisans who have spent their careers doing exactly this. Your piece is in the safest hands at every stage. Occasionally a fabric carries a hidden stain or traces of dry-cleaning chemicals that can affect the result; we'll always talk you through anything we spot.

Dyeing is an art, and our artisans take the greatest care at every stage. Just occasionally, a fabric holds something none of us can see - an old stain, a past spillage, or chemicals left behind from dry cleaning - and these can affect how a piece takes colour, in ways that are beyond anyone's control. Because of this, we ask every client to sign a short agreement beforehand, simply confirming they understand. And should anything unexpected appear, we'd never leave you with it: we'll always work with you to find a solution and shape a final design you truly love.

Wonderfully little, in fact - the less interference, the better. We'd simply ask that you don't dry clean or spot clean it beforehand, as the chemicals involved can interfere with how the fabric takes colour. Bring it to us just as it is, and we'll take the very best care of it from there. 

For brides, please don’t worry about any mud or stains on the hem from your wedding day - that’s just evidence of a beautiful day! We can remove the hem and then use that for sample testing. 

No, please don't. It's tempting to want a piece looking its best beforehand, but the chemicals used in dry cleaning can affect the dyeing process. Your piece is in the safest hands with us, exactly as it comes.

Yes. Whether you've found a dress that's almost right, inherited a family gown, or have a piece you'd love to make your own, our artisans can reimagine it into something that feels unmistakably you for the day itself.

This is some of our most treasured work. We handle heirloom and vintage pieces with the utmost care, reimagining them for your day while honouring everything that makes them special.

Yes. Bridal work depends on exact fit and the finest detail, so we'll always see you in person - both to plan your piece and for your fittings.

We'll see you as many times as your piece needs, so it's perfect by the day. The exact amount of fittings depends on each design, and an estimate will be provided after your first appointment.

As early as you can. Bridal pieces are crafted with great care and take time, so we recommend getting in touch well ahead of your date. We advise getting in touch at least six months before your wedding. However, you can always reach out to us anytime if you have a sooner deadline and we will do our best to accommodate.

Get in touch as soon as you're able and we'll do everything we can to make it work. 

We'd love to. A wedding dress holds so much, and yet it's so often worn just once. We can reimagine yours into a piece you'll reach for again and again, so the memory lives on, beautifully.

There’s so much we can offer from shortening, restyling, dyeing it a colour you'll love, reworking it into separates, or adding embroidery and personalisation. We'll explore the possibilities with you and shape the right vision for your dress.

That's the very heart of it. Our work is about cherishing the memory, never losing it - reimagining your dress so it carries the feeling of the day into the rest of your life.

None at all. Whether it's been a month or many years, your dress is welcome whenever you're ready.

We'd be honoured to. A wedding dress holds so much, and reimagining even a part of it is one of the loveliest ways to keep the day close. We've created everything from christening gowns and childrenswear to bags, suits and jackets, so a treasured piece carries the memory on, in a beautiful new form.

We design a bespoke plan around you including the techniques, the timeline and the final vision. This will be sent to you within a few days along with your quote.

Our typical turnaround is three days, depending on our availability. If you have a deadline we can provide a streamlined service for an additional fee. 

Yes - a short, simple agreement ahead of your first appointment. It's there so everyone's clear from the outset. It's a formality that gives complete peace of mind, and means we can get straight to the lovely part: reimagining your piece.

Every project is bespoke, so costs vary with the piece and the work involved. We'll give you a clear quote with your plan, so you'll know exactly where you stand before anything begins.

Our projects begin at £500.

It depends on the piece and the work involved. We'll give you a clear timeline as part of your plan. Dyeing and simple redesigns could take a matter of weeks, more complex designs could take a few months.

We'll always do our best to accommodate you. Significant changes after work has begun may affect the quote or timeline, but we'll talk it all through with you so there are never any surprises.

Always. We'll keep you informed every step of the way, by whichever method of contact you prefer. Think of us as your personal redesign concierge - your piece is in caring hands, and you'll never be left wondering where things stand.

Wherever we can, yes. We'll always do our utmost to accommodate your timeline - for projects that need to move more quickly, this is sometimes possible for an additional fee. 

Payment is made up front, before your project begins.

Where a project allows, we're happy to arrange a payment plan - please feel free to ask, and we'll do our best to accommodate. The only firm requirement is that payment is completed before your piece is finished.

We accept all major credit and debit cards.

Yes, your appointment fee is redeemable against your project.

Full payment is required upon accepting your quote. 

We'll arrange for your piece to be collected by our trusted courier service, who'll keep it safe and fully insured every step of the way to us. You're also always welcome to bring it to the studio in person, if you'd prefer.

Yes. Your piece is fully insured in transit through our trusted delivery partners - both on its way to us and on its way home to you. 

We'll give you clear guidance when the time comes, so your piece travels safely and arrives with us in perfect condition. 

We take care of it all. Shipping is included within your quote, with no additional fees to think about - simply one considered price, with everything handled by us.

You can collect it at a final fitting in the studio, or have it sent to you - carefully insured by our trusted partners and finished in our signature wrapping.

Your piece is fully insured throughout its journey, for your complete peace of mind. In the unlikely event anything goes wrong, we'll be right beside you to put it right. 

Yes, we'd love to. Wherever you are in the world, do get in touch and we'll talk through how we can bring your redesign to life.

Your piece is precious, and we treat it that way. It's handled only by our carefully chosen artisans, who've spent their careers working on garments of the very highest order. Your piece is in the safest hands at every stage.

For anything that depends on exact measurements or fit, we'll always ask to see you in person, so nothing is left to chance and the result is exactly as it should be.

Yes. We photograph every piece the moment it arrives with us, so its condition is documented from the very first moment. It's a small thing that gives complete peace of mind, to you and to us. We also provide photo updates as your design progresses. 

We'll share simple aftercare guidance with your finished piece, so it stays beautiful for years to come. Plus, we’re always on hand to answer any questions.

Because every Phini piece is bespoke and made just for you, we're unable to offer refunds unless a piece is faulty. That said, your happiness matters enormously to us. If something isn't right, we'll always do everything we can to put it right and find a resolution together.

We work closely with you from the very first conversation precisely so the result is one you love. If anything isn't quite right, tell us - we'll always do our utmost to find a resolution.

Your piece is cared for by expert hands at every stage, and we take that responsibility seriously. In the rare event of an issue, we'll be honest with you and do everything we can to make it right.

We only ever begin a project we're confident in. If something changes along the way, we'll talk it through with you openly and find the best path forward together.

Every artisan at Phini has been carefully chosen - for their craftsmanship, their eye, and the years they've spent inside houses like Burberry and Alexander McQueen. When your piece is with them, it's in some of the most skilled hands in the industry.

We believe the clothes we already own deserve more than a single life. By cherishing and reimagining what's already in your wardrobe, you tread a little more gently on the world around you - a quiet result of doing what we love.

We were - you may have known us as Loom. Phini is the next chapter of that story: the same belief in giving the clothes you love a new life, now reimagined as a considered, studio-led experience. The name has evolved, but the heart of what we do remains exactly the same.

Message us anytime on WhatsApp, email us at hello@phini.com or submit via our contact form.